Agribusiness: CEOs of NZ's largest exporters to China talk strategy (NZ Herald)

Agribusiness: CEOs of NZ’s largest exporters to China talk strategy (NZ Herald)

Miles Hurrell

Miles Hurrell is chief executive of Fonterra, the world’s largest dairy exporter.

This year marks 50 years of diplomatic relations between New Zealand and China, a significant milestone in the relationship with our largest trading partner.

Fonterra CEO Miles Hurrell says the dairy co-operative also entered the China market 50 years ago and it continues to be a strategically important market, receiving around one-third of its milk.

The dairy giant’s strategy in China is to meet the growing need of customers and consumers for high-quality nutrition and provide premium dairy to its people both online and in-store.

“China is an important part of the global industry supply chain. Innovation, sustainability and efficiency have seen us succeed over the past 40 plus years and we firmly believe these will underpin our future growth,” Hurrell told the China Business Summit which took place earlier this month.

Despite some softening due to Covid-19, Fonterra continues to see firm demand in China in the medium to long term.